Vegetarianism – abstaining from meat – had the largest conversation increase in the last two months. Mentions were focused on a healthier lifestyle, helping families adjust to the change, and protecting animals. Discussion around veganism also rose, for much the same reasons.
Perhaps unsurprisingly, we also saw that mentions involving sugar-free diets increased in the last two months, driven by consumers trying to resist sweet tooth cravings more than they would have earlier in lockdown.
Conversation about gluten-free diets has also gone up, but these mentions have generally been rising over the last year. This indicates a general rise in consumer interest, as opposed to a reaction to Covid-19.
Concern about weight has morphed into discussion about new, supposedly healthier diets. It will be interesting to see if these changes slow down, or if even more people convert to different eating habits as time ticks on.
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Brandwatch Response Team