Benchmark is a powerful addition to your social media toolkit
Enhance your social media analysis with competitor metrics
Discover content and campaign inspiration from competitors’ posts
Leverage competitor insights for more effective brand engagement
Build holistic industry reports covering social performance and share of voice
Perform cross-network benchmarking
Get a snapshot of how your brand performs against competition across Facebook, Instagram, and X (formerly Twitter).
Track and compare metrics such as audience growth, post volume, and engagement.
Discover competitors’ best content and campaigns
Monitor your competitors’ posts and user interactions to discover inspiration for your next campaign.
Search for words or hashtags in your competitors’ posts, or filter posts and dashboards by media formats to learn their content strategy for maximum engagement.
Save time with AI-powered competitor insights
With Iris content insights in Benchmark, obtain automated summaries of you and your competitors' latest posts instantly.
Identify when a competitor is performing well and run an AI summary to get an explanation of the underlying themes and topics that contributed to their success.
Ready to benchmark for a winning social strategy?
Book a meeting with your Brandwatch Account Manager to learn how Benchmark can be a game-changing addition to your social media toolkit.
Fill out the form to pick your time from the calendar and book a meeting.