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Sentiment Analysis

for your brand's reputation

Brandwatch’s sentiment analysis is based on cutting-edge AI research in the fields of deep learning and natural language processing (NLP).

Our data scientists are pioneering the use of Transformer Architecture Language Models (AI models famous for being able to suggest how any text should be completed) to determine sentiment in social data.

Our Partners

What is Sentiment Analysis?

Sentiment Analysis is the tool that allows you to slice the noise surrounding your brand into clean, distinguishable, positive, negative and neutral segments.

Our customers use Sentiment Analysis to:

Assess brand health and compare to competitors

Understand positive and negative topics related to brand or conversations

Identify advocates or detractors that may impact your brand


Data Science

Brandwatch's new and improved sentiment analysis provides cutting-edge new methodologies to provide:


18% better accuracy on average across previously supported languages

Even more supported languages

16 new evaluated languages, with more to come (bringing the current total of officially supported languages to 44)

“One of the key advantages of this new approach is that it makes it more robust when dealing with more complex or nuanced language. The new model can see past things like misspellings or slang.”

Colin Sullivan, Data Scientist at Brandwatch

Monitor real-time sentiment

Sentiment analysis is extremely useful at gaging the current views and opinions on a topic, however, it can also be used to track the long term sentiment surrounding a particular topic or issue.

Monitoring this can show the relative importance and significance of a specific event.

Sort mentions by channel

To dig deeper into Sentiment Analysis you can sort mentions of your brand by:

  • Twitter followers
  • Site visitors
  • Forum posts
  • Blog comments
  • Chronologically
World-leading social listening

A flexible solution to suit your needs and objectives

What makes Brandwatch different?

AI-powered for speed and accuracy

State-of-the-art AI and deep learning techniques gets you to insights faster

Expert support

A team of 100+ working in Customer Success helps you make the most of the platform from day one

Real-time coverage

Over 500 million new conversations added every day

Historical data

Access to 1.6 trillion historical conversations online, going back to 2010

A reliable, trustworthy partner

Official firehose access to Twitter, Reddit, Tumblr, and the best compliant Facebook and Instagram coverage

Diverse data sources

Access to conversations from over 100 million unique sites and the ability to combine first-party customer data

“We flipped the switch and we were off, Brandwatch is that easy to use. Previously we were paying an agency $85k a year to do this analysis - bringing it in-house, the cost saving is huge.”

– Lauren Hougas, Director, Marketing Analytics at Land O’Lakes

How do our clients benefit from world-leading social listening?

Take a look at these case studies to find out how companies use Brandwatch to collect valuable insights, to share those insights across the organization, and ultimately to grow their businesses.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.