| 08:30 | Arrival, registration & breakfast | |
| 09:00 | Welcome | |
| 09:15 | Finding Your Competitive Advantage With Social | In a world overwhelmed by content and data, learn how to cut through the noise to uncover valuable insights and stand out online. | Wiebke L Kristiansen, Manager Professional Services at Brandwatch |
| 09:45 | Panel: Navigating the Future of Marketing | An honest discussion on the challenges and opportunities 2025 presents: from AI to smarter strategies with limited budgets. | Gemma Joyce, Head of Content at Brandwatch; Mads Løvbjergl, Head of Social Activation at OMD Danmark and Domino Koopmanschap, Global Social Media & Content Manager at Maersk. |
| 10:30 | Coffee break | |
| 10:45 | Setting the Right KPIs for Social Media Success | Layla Torkmann, Product Marketing at Brandwatch |
| 11:30 | Closing remarks & networking |
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.