October 14 | Pink Room | 14:30 - Join Brandwatch’s session with Spinnin’ Records to explore practical approaches for leveraging social listening, benchmarking competitors, and turning audience data into actionable marketing decisions.
🎵 How Spinnin’ Records builds a data-driven culture to strengthen artist visibility and brand growth
👂 Practical examples of using social listening workflows to uncover audience trends and sentiment
📊 Methods for benchmarking competitors and integrating insights from multiple data sources
🚀 Turning audience intelligence into actionable strategies that shape campaigns and business decisions in the music industry
10:00 | Introduction to Social Listening Through Cultural Rivalries
Experience Brandwatch Consumer Research in action as we dive into cultural rivalries through live dashboards, AI summaries, and audience polling. See how social listening uncovers hidden consumer behaviors and learn how to apply these insights across marketing, product, and insights teams.
10:30 | How Insights Can Shape Stronger Campaigns
Build a campaign from the ground up using Brandwatch Social Media Management. Starting from real-time insights, we’ll create content and targeting strategies together, mirroring a real campaign cycle from ideation to execution. Get hands-on with our tools and see how insight fuels performance.
At our booth, you’ll:
At our booth, you’ll:
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.