In today’s media landscape so much quality journalism resides behind paywalls. With Brandwatch you’ll now be able to access the data points hidden within these stories at scale.
Build a complete omnichannel overview of your brand across traditional and social media to understand the conversations that impact brand reputation.
Measure and benchmark your campaign reach with news hits from paywalled and print media.
Thanks to this special, long-term partnership with Dow Jones, customers who opt in to the premium add-ons can access enhanced data they wouldn’t get from general news sources.
Get the complete omni-channel view, comparing your traditional news data alongside all of your social data for more in-depth insights, including:
The Wall Street Journal
Barron’s
MarketWatch
Factiva
And more
Integrate news and social sources to build a complete view of your campaign performance.
With over 7,000 paywalled, print, and online news sources across popular media outlets and more niche trade publications, you can feel confident in capturing critical insights on your brand and campaigns.
Brandwatch's powerful sentiment analysis combined with real-time alerts mean you'll pick up on negative stories even if they're hidden behind a paywall.
Give your team more time to brief stakeholders, craft responses, and understand how social and traditional media influence each other.
To find out how you can leverage this exciting new data source, fill out this form and we’ll organize a call to show you how Brandwatch data can enrich your research.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
