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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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Artificial Intelligence: Driving innovation

Exclusive Breakfast Event 

Date: February 12th

Time: 8:45 AM – 11:30 AM

Place: Ham Yard Hotel, 1 Ham Yard, Soho, London W1D 7DT

Speakers: Adam Mills BT,  Imants  Auziņš GSK, Paul Willoughby Beazley, Katie Atwell and Nick Taylor, Brandwatch

Artificial intelligence has transformed the way that insight professionals analyse social data. With its ability to process vast datasets, AI has made social listening tools smarter, faster and more reliable. But what does this transformation in data and insight mean for the human behind the machine?

Join Brandwatch as we discuss:

  • How data professionals are adopting AI to produce more creative and reactive insights.
  • Removing the stigma around AI and its impact on your role.
  • Using AI to drive digital transformation within other departments in your organization.
Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.