Digital Leadership: Lunch & Learn
How consumer journeys are being redefined by AIWhat to expect
An interactive discussion for a small group of senior marketers where we’ll explore how shifting consumer behaviour is changing the buying journey and the growing role that AI plays.
Over a three‑course lunch we’ll dive into some fresh research exploring how AI is reshaping the way consumers discover, evaluate, and choose a product or service. We’ll look at how AI‑driven discovery is changing purchase journeys, and how different brand functions all play a part in GenAI optimisation in 2026.
Professional networking
Meet and connect with a cohesive group of marketing leaders from various industries for meaningful discussions and an exchange of ideas
Insights from the experts
Fresh insights from our Principal Strategist into the changing consumer landscape and strategies brands can put in place for using the AI ecosystem to their advantage
Roundtable discussions over a three-course lunch
Expect practical, insight‑rich conversations, and hear different perspectives from a range of experienced marketers
Continue the conversation
After lunch, you’ll have the chance to deepen your connections and keep the conversation going over coffee and drinks
Session hosted by: Alistair Wheate
Hear from our Principal Strategist, Alistair Wheat
Alistair will discuss how customer journeys are changing in 2026 and our original research into the role that AI plays in shaping consumer decisions.
Alistair’s professional passion lies at the intersection between consumer insights and digital marketing, with specialist interest in news monitoring, social media analysis, and influencer marketing. Alistair has helped some of the world's biggest brands gather and interpret online data to reveal new paths for brand growth and success.
Location: Duck & Waffle
This Digital Leaders Lunch will take place at Duck & Waffle, one of London’s most iconic dining destinations. We’ll be in a private space on the 40th floor of the Heron Tower, with panoramic views of the London skyline.
