Content Strategy For The Data Driven Marketer

Nearly every marketer creates content, however that work can easily be lost in the thousands of articles and reports published every day. By utilizing social data you can create an effective strategy to ensure your content is topical and resonates with your target audience in real-time.

Join Maxwell Minkler, Director Insights and Analytics at Penguin Random House, Steve Rayson, Founding Director at Buzzsumo and Alex Jones, Content Manager at Brandwatch as they discuss how to use data to create reactive content, understand your audience’s interests and measure your content’s impact.