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Your #1 social media analytics solution

Whether you want to analyze specific campaigns or get a meaningful overview of your collective social media efforts, Brandwatch has got you covered.

Your social media analytics solution:

  • Publish with ease in one unified content calendar

  • Engage with your community on social at scale

  • Measure your performance across networks

  • Streamline your team’s workflows

Our Partners
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Get the full picture on your performance across networks

Get reports on followers, engagements, reach, and social share of voice. You can also track what content pieces are most interesting to your different audience segments.

  • Social media dashboards 
  • Competitor benchmarking 
  • Performance tracking 

Brandwatch supports all your favourite social media networks

Benchmark against regions, industries, competitors, and brands you admire

Track the moves your competitors make on social and learn from their successes, innovations, and mistakes. Stay ahead of the competition with competitive intelligence.

  • Competitive benchmarking
  • Automated reporting
  • Content ideation

Understand your audience

The more you know about your audience, the smarter your social media marketing will be. With all your audience data in one place, you can create the content they’ll love.

  • Real-time audience insights
  • Audience profile cards
  • Key demographics

Brandwatch is a great social media management platform that allows you to schedule and publish social posts to Twitter, Facebook, LinkedIn and Instagram.

—Marianella O, Project Manager

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.