Check out all the sessions
Spark Virtual Summit was held in November 2023. The virtual conference is designed for marketing enthusiasts around the world who are passionate about transforming digital insights into real-world impact. Catch up on what you missed.
Spark
Virtual Summit

























Catch up on what you missed
Panel Perspectives: Social Media Wisdom & Predictions
Dive into the future of social media with our expert panellists. Get insider perspectives, innovative ideas, and predictions that will shape the digital landscape.
Social Networks Through Ripple Tracking and Beyond
Learn how to identify the conversations that are driving the most engagement on TikTok, and gain insights into how to create content that resonates with your target audience.
Decoding Conversations and Getting to Know Subreddit Culture
Join us as we unravel the intricacies of Reddit conversations and immerse ourselves in the unique culture of subreddits during this interactive session. Learn how to engage authentically and build meaningful connections within this diverse online community.
Data-Driven Brand Growth: Expert Panel Discussion
Join us for expert insights on leveraging social media insights to fuel your brand strategy and reach new heights.
Purpose to Profits: Marketing to Gen Z
Sina will demonstrate how brands (and marketers) can use purpose to drive profits and business growth. Covering digital marketing systems and campaign techniques, she will share unique communication strategies to captivate the most purpose-driven consumer market: Generation Z.
The Business Impact of Underestimated Audiences
Learn why neglecting Black, Latinx, LGBTQ+, AAPI, PWD, and other historically underestimated audiences isn’t just a missed opportunity but a genuine threat to your business’s survival. Discover how authentically connecting with these communities can drive growth, influence, and market share.
The 10 Commandments for Brands on TikTok
Discover the 10 essential rules that enable brands to strike the perfect balance between volume, speed, relevance, and high-quality standards on TikTok.
AI: What's next and how do we prepare?
Discover the future of AI and learn how to effectively prepare for its next phase. Gain insights into the latest advancements and strategies for staying ahead in the world of art.
Marketing Leaders Unplugged: The Future of Marketing
Tune in and hear marketing leaders discuss the future of marketing and the impact of emerging technologies and AI. They’ll share thoughts on how to stay ahead of the curve and how to adapt to evolving consumer preferences.
TikTok Influencer Marketing Do’s and Dont’s
Gain valuable insights into the ever-evolving landscape of TikTok influencer marketing, from its challenges to the promising opportunities ahead.
Business Transformation Through Insights and Leadership
Explore the dynamic interplay between insights and leadership communication in driving business transformation. Discover how effective communication and strategic insights can illuminate the path to transformative success.
Influencer Marketing: How to Create Transparency and Trust
Explore the key strategies for fostering transparency and trust in influencer marketing.
Social Media Marketing 2024: What's on the Horizon
Get a glimpse into the future of social media marketing and explore the emerging trends, strategies, and technologies that will shape the digital landscape and help you stay ahead of the curve.
AI-Driven Strategies: Social Media Management
Discover how AI-driven strategies are reshaping the landscape of social media management, speeding up analysis and content creation and enhancing engagement to achieve outstanding results.
Crafting Authentic Influence in B2B
Dive into the world of modern business influence with Ogilvy’s global case study, showcasing valuable insights gathered from over 500 CMOs representing 11 diverse markets
Beyond the Screens: A Deep Dive into Movie Marketing Insights
Explore the secrets of data-driven insights in movie marketing as Lionsgate takes you ‘Beyond the Screens.’ Dive into innovative strategies and creative techniques, leveraging data to captivate audiences, build anticipation, and drive box office success.
The Impressive Growth of Letterboxd, the Online Haven for Film Lovers
We’re talking to Ella Kemp, London Editor of Letterboxd, about the wildly popular social network for movie buffs. We will explore the impressive growth, unique audience engagement tactics, and out-of-the-box social media strategy that earned Letterboxd a well-deserved spot on the 2023 Brandwatch Change Makers list.
Setting Sail with Social Proof: The Power of UGC for Royal Caribbean
Embark on a journey of discovery as Royal Caribbean reveals the transformative impact of user-generated content. Explore how the cruise industry giant leverages the authentic voices of its passengers to create engaging and trust-building marketing campaigns
Give your strategy and toolkit a boost for 2024
Ready to kick off 2024 with a brilliant game plan and powerful toolkit?
Fill in the form to request a call with one of our experts.
We’ll show you how you can use Brandwatch’s world-leading tools for consumer intelligence, social media management, and influencer marketing to gain a competitive edge and accelerate business growth.