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Brandwatch vs. Sprinklr: See the features customers love
Sprinklr (current experience)
Speed to insight: Complex setup and heavy admin before seeing value.
Ease of use: Feature-rich but can feel overwhelming, with a steep learning curve.
Social listening depth: Broad coverage but limited historical access without add-ons.
AI analysis: AI-powered, but insights can be buried in complex reports.
Data visualisation: Customizable dashboards, but setup time can be long.
Support experience: Global coverage, but some users report delays.
Value for money: Premium pricing for the full CXM suite, even if you only use part of it.
Focus: Designed for total customer experience management.
Brandwatch (your upgrade)
Speed to insight: Fast onboarding with instant dashboards – actionable insights from day one.
Ease of use: Intuitive, modern UI with guided workflows – no data science degree required.
Social listening depth: 1.6 trillion historical conversations and 100 million+ online sources in real-time at no extra cost.
AI analysis: Cutting-edge AI surfaces trends, anomalies, and context instantly – zero hunting required.
Data visualisation: 50+ instant visualizations and Vizia live displays – ready for stakeholders in minutes.
Support experience: 24/7 expert human support and dedicated onboarding success manager.
Value for money: Pay for what you actually use – full intelligence suite without the extra CXM baggage.
Focus: Built for deep brand, audience, and market intelligence.
Real users prefer Brandwatch
Based on real consumer reviews on G2, users rate Brandwatch's offerings for Social Media Management and Social Listening above Sprinklr’s solutions across key categories.
Instant access to insights — without the clunky UX
Brandwatch’s intuitive interface lets you uncover consumer insights faster — no maze-like dashboards or heavy configurations.
Speed to value — Go live in just 4 weeks
While others take 16+ weeks to deliver value, Brandwatch’s top-rated support team can get you set up in just 4 weeks so you can hit the ground running.
"Brandwatch does a great job of making query building simple, dashboard setup easy to use, and best of all, a pricing model that makes sense. Setting things up in Brandwatch are much less complicated compared to tools like Sprinklr or Sprout."
Personalized support & strategic consulting
Brandwatch was awarded the highest possible score for supporting services and offerings in Forrester’s 2024 Social Suites Wave.
Say goodbye to impersonal overseas CSMs and quarterly check-ins. Our dedicated in-country support teams are your trusted advisors, available to collaborate 1:1 and help you optimize workflows, and support decision making without excessive cost or friction.
Seamless transition & vendor buyout
Switching is easy with our comprehensive implementation support and vendor buyout options. Brandwatch handles the heavy lifting.
We’ll ensure a smooth transition from your existing vendor, so you can focus on achieving your goals without disruption.
Trusted enterprise solution
Brandwatch solutions are consistently recognized as leaders by industry analysts and the customers who rely on them to better understand and engage with their consumers.
Ready to make the switch to Brandwatch?
Dozens of brands have switched from Sprinklr to Brandwatch in the last year. Want to find out why?
Book a demo and experience the full Brandwatch platform – built for speed, strategy, and success.
You're in the right place!
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
You're in the right place!
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.