Brandwatch + Trajaan
Make more informed decisions
Brandwatch customers can now access the world’s most comprehensive search intelligence dataset – spanning Google, Amazon, TikTok, Baidu, and GenAI tools like ChatGPT.
This powerful new layer of insight allows organizations to enhance their research, strengthen forecasting, and make more confident, data-driven decisions.
Understand perceptions across channels
While Brandwatch’s social and traditional media data gives you a view of what people are saying, LLMs represent a new frontier of earned mentions for brands.
With our new partnership you’ll be able to understand how generative AI platforms interpret and recommend your brand, category, or competitors – a fast-growing influence in shaping consumer awareness and choices.
Enhance your consumer intelligence
When search intelligence is triangulated with social, and media insight, you get a deeper, more reliable read on your audience.
Go beyond conversations and measure search demand to anticipate market shifts, validate trends, or uncover unmet needs.
Get ahead of risks with a new layer of detection
Search trends often reveal tension before it becomes part of widespread public discourse. Trajaan flags upsurging queries around boycotts or complaints as they emerge across search engines, giving you time to investigate and prepare.
Pair that with social data and you'll be able to track how it spreads, how people respond, and what comes next. Together, Brandwatch and Trajaan create a complete early warning system.
Experience the future of consumer intelligence
Book a meeting to find out how Brandwatch can help brands like yours turn social and search intelligence into strategy.
You're in the right place!
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
You're in the right place!
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.