Brandwatch Influence

Upgrade your influencer marketing

Discover, engage, and manage the perfect influencers - all in one place.
Brandwatch Influence equips teams with everything they need to build the most successful campaigns.

Discover the best influencers for your business

With powerful search and intuitive filters, you can effortlessly pinpoint the right influencer from a database of over 50 million creators.

Manage your influencer campaigns with ease

Streamline workflows by leveraging a universal inbox for correspondence, and easy access to influencers’ contact details, contracts, and payment information. 

Learn everything you need to know from influencer discovery to negotiation,
campaign execution, compensation, and tracking results.

Measure the success of your campaigns

Generate real-time reports and track deliverables to stay on top of every aspect of your campaign — to make faster, smarter decisions. 

Pay influencers across the globe

Pay creators, in any location and in more than 120 currencies with Influence’s Tipalti integration. Link payments to influencers and campaigns for a real-time overview of spending and performance. 

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Ready to upgrade your influencer marketing?

Whether you’re brand or agency side, Influence creates a smooth experience for you and your influencers from start to finish.

Book a meeting with one of our experts to get a demo of Influence.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.