Your Consumer & Market Insights Partner

Make protecting and growing your brand easy in 2022

When the world changes this fast, you need reliable real-time insights to know what consumers need, now and next. Read on to explore some of the ways Brandwatch can help your brand stay ahead in even the most unpredictable and competitive marketplaces.

Trusted by the world's biggest brands and retailers

💡 – Make decisions knowing what people want and need

People are talking about what they love and loathe about your brand, products, and competitors online. This unprompted, unbiased feedback is messy data, but Brandwatch makes sense of it in an instant so you can confidently bring the voice of the customer into any decision.

Example shown: Top reasons for negative posts about retailers online

💡 – Win market share through deeper competitive analysis

From measuring your brand's share of voice in a category, to understanding how people feel about your competition. Deeply understanding the competitive landscape will help you anticipate risks, jump on opportunities, iterate on your offerings, and increase your market share.

Example shown: Share of voice in online conversation about electric vehicles

"Brandwatch enables us to pick up on risks and trends early. We realized everyone was talking about refills. It was a light-bulb moment for our organization, giving us the confidence to accelerate our refills program"

– Jennifer Rice, Director of Customer Strategy & Analytics, The Body Shop

💡 – Know where to invest by predicting consumer trends

Monitoring macro and micro trends helps businesses predict which consumer behaviors will be fleeting, which are game-changing, and what will motivate future change. Knowing which trends really matter informs strategy and helps you create digital and in-store experiences customers love.

Example shown: Growth in demand for 'virtual try-on' since the pandemic began

💡 – Avoid crises with instant alerts and real-time signals

Manage your brand health and reputation with speed and ease. Brandwatch automatically detects the critical mentions online which humans will miss, alerting you immediately to potential issues – both the ones you expect and the ones you never saw coming. Take the pressure off your teams with world-class AI for fast and effective crisis management.

Watch the video to see Brandwatch in action (45 seconds)

World-leading social listening

A flexible solution to suit your needs and objectives

What makes Brandwatch different?

AI-powered for speed and accuracy

State-of-the-art AI and deep learning techniques gets you to insights faster

Expert support

A team of 100+ working in Customer Success helps you make the most of the platform from day one

Real-time coverage

Over 500 million new conversations added every day

Historical data

Access to 1.6 trillion historical conversations online, going back to 2010

A reliable, trustworthy partner

Official firehose access to Twitter, Reddit, Tumblr, and the best compliant Facebook and Instagram coverage

Diverse data sources

Access to conversations from over 100 million unique sites and the ability to combine first-party customer data

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Choose a time to speak to our experts

Want to take your consumer and market research insights to the next level?

Fill out the form to view our calendar and book your demo of Brandwatch.

Our experts will:

  • Discuss your organization’s challenges and goals

  • Give you a personalized demo of Brandwatch’s platform

  • Show how robust insights can protect and grow your brand

  • Explore the opportunities and risks in your market

“We flipped the switch and we were off, Brandwatch is that easy to use. Previously we were paying an agency $85k a year to do this analysis - bringing it in-house, the cost saving is huge.”

– Lauren Hougas, Director, Marketing Analytics at Land O’Lakes

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.