Last year, consumer technology brands saw unexpected stagnation in every market. Neither traditional nor new tech categories were safe.
Consumers are no longer satisfied with newness for newness' sake. In this report, we examine online conversations about consumer electronics and outline the consumer-driven trends brands must move towards, or be left in the dust.
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Dive into the research and learn the insights affecting your company, like:
- Whether phone companies should invest in shatterproof or waterproof technology
- When conversations about innovation can predict purchase intent
- Two ways social insights are integral to customer-driven innovation