In this report, we analyzed online conversations about technology to explore the relationship between customer sentiment, preferences, and innovation are to market success. We discover:
- What social data revealed about technology brands
- How conversations about innovation relate to purchase intent
- Two ways consumer insights should drive innovation
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Last year, consumer technology brands saw unexpected stagnation in every market. Neither traditional nor new tech categories were safe.
Consumers are no longer satisfied with newness for newness’ sake. In this report, we examine online conversations about consumer electronics and outline the consumer-driven trends brands must move towards, or be left in the dust.