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Consumer Technology

In this report, we analyzed online conversations about technology to explore the relationship between customer sentiment, preferences, and innovation are to market success. We discover:

  • What social data revealed about technology brands
  • How conversations about innovation relate to purchase intent
  • Two ways consumer insights should drive innovation

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Last year, consumer technology brands saw unexpected stagnation in every market. Neither traditional nor new tech categories were safe.


Consumers are no longer satisfied with newness for newness’ sake. In this report, we examine online conversations about consumer electronics and outline the consumer-driven trends brands must move towards, or be left in the dust.


Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.