REPORT
30+ Brands Consumers Are Praising for Their Efforts Around Covid-19
We used Brandwatch's AI assistant Iris to discover positive stories around the world's biggest brands
Explore Covid-19 data in BrandwatchCoronavirus is affecting organizations across the globe. As we all adapt, we’re documenting the largest positive conversations from consumers directed at brands online.
For this report, we used Brandwatch’s AI assistant Iris to search through nearly a billion brand-related posts, identifying the conversation drivers behind the most talked about moments.
Read on and learn which brands have generated the biggest, most positive spikes in conversations from consumers.
You can find the methodology here.
31
Moet & Chandon Perfume facilities began creating tons of free hydroalcoholic gel for hand sanitizer
30
Mondelez Mondelez raises hourly wage and bonus as panic buying fuels demand
29
Hyatt Lighting up a hotel with the American flag
Hyatt Regency Rochester lit up with a giant American flag and heart in downtown Roc tonight. Staff at the hotel said they wanted to show support for the city and the country in these challenging times of the coronavirus pandemic. @DandC #RochesterStrong pic.twitter.com/cwLtx6A9os
— Shawn Dowd (@sdowdphoto) March 25, 2020
28
Bacardi Provides raw materials to enable production of hand sanitizer
Bacardi joins the effort to combat #COVID19 in the Island by establishing a partnership w/ #PuertoRico based manufacturer Olein Refinery to provide raw materials that will enable the production of more than 1.7M units of 10-oz hand sanitizer.
— Jenniffer González (@RepJenniffer) March 19, 2020
Read more⬇️ https://t.co/AjPbUq2yG6
27
Nickelodeon Launched a site to keep kids busy at home during the coronavirus outbreak
Nickelodeon has launched a site filled with (free) tips, ideas, and video content to keep kids busy at home during the coronavirus outbreak. https://t.co/7pHetQXw2m
— CNN (@CNN) March 19, 2020
26
Hilton Hotel in Baltimore converted into field hospital
FIELD HOSPITALS 🏥: Baltimore will convert it’s Convention Center and the Baltimore Hilton Hotel as field hospitals to accommodate a surge in #COVID19 patients. https://t.co/xjVqY5braA
— Eric Feigl-Ding (@DrEricDing) March 23, 2020
25
Dyson Begin production on ventilators for UK government
Dyson: Set up a production line and planning to make circa 5,000 ventilators at its Hullavington plant in Wiltshire "we are conducting a full regulated medical device development....and we are scaling up for volume." #coronavirus #UKmfg #GBmfg🇬🇧
— Jefferson (@Jefferson_MFG) March 23, 2020
24
Xiaomi Donates N95 masks to government and hospitals
Millions are in the fight against #COVID19. It's our duty to support doctors, paramedics & hospital staff!
— Manu Kumar Jain (@manukumarjain) March 23, 2020
Among other things, #Xiaomi is donating lakhs of N95 masks to govt. & hospitals. 😷 #XiaomiForIndia 🇮🇳
I urge all brands to support the cause!
Stay safe! #NoMiWithoutYou pic.twitter.com/uCWzB9iS5t
23
Hyundai Creating 25,000 ventilators
Hyundai - To import 25,000 Ventilators to india from south korea and give it to the government.
— Prashanth Rangaswamy (@itisprashanth) March 28, 2020
Maruti Suzuki - Will be manufacturing 1000 ventilators .
Mahindra - Developing ventilator prototype that will cost only 7.5K each.
Respect to these auto makers! #COVID19
22
Dominos Hiring 10,000 new workers to meet new demand
21
MTV Keeping everyone entertained with their tweets
Whenever I read "Corona Virus," I hear it in @iamcardib's voice.
— MTV (@MTV) March 18, 2020
20
T-Mobile CEO responds to Covid-19
COVID-19 is impacting everyone & we know our customers are counting on us to keep them connected more than ever. I’m taking this very seriously. I want to tell you what @TMobile is doing to keep our customers connected & our employees safe & healthy...
— John Legere (@JohnLegere) March 13, 2020
19
Olive Garden Gives employees permanent, paid sick leave benefits
18
Coca Cola Advertising space and budget will be used to support Covid-19 relief and response efforts
Coca Cola says its advertising space and budget will used to support #COVID19 relief and response efforts for the most affected communities amid the enhanced community quarantine https://t.co/sDo55hwVGt pic.twitter.com/1yn5hZtPdz
— CNN Philippines (@cnnphilippines) March 20, 2020
17
BBC Announced its plans for broadcasting during the pandemic
BREAKING BBC plans for the coronavirus:
— Scott Bryan (@scottygb) March 18, 2020
- New show "Health Check Live" with advice for how to stay healthy at home if you are in isolation.
- 5 Live doing as many phone-ins with experts as possible.
- Virtual church services launching on BBC One on Sunday mornings...
16
Guinness Pledging financial support for communities affected by Covid-19
We’re pledging our support to those communities affected by Covid-19 in Ireland, in partnership with the @LVADublinPubs, @VFIpubs and @ALONE_IRELAND. pic.twitter.com/GiwH1GWoEi
— Guinness Ireland (@GuinnessIreland) March 17, 2020
15
Taco Bell Response goes (perhaps unintentionally) viral
I love how this makes it look like Taco Bell’s response to coronavirus is the tripelupa pic.twitter.com/geN7FbNLrU
— Gary Whitta (@garywhitta) March 14, 2020
14
Rolls Royce UK government asks the brand to produce ventilators
BREAKING: The UK government is set to ask Rolls-Royce, JCB and other British manufacturers to produce thousands of ventilators as part of a "national effort" to help tackle coronavirus #UKmfg #GBmfg🇬🇧
— Jefferson (@Jefferson_MFG) March 15, 2020
13
PepsiCo Providing one million meals per week to children in need
🚨🚨🚨We've partnered with @BaylorCoHP, McLane Global & @PepsiCo to provide 1 MILLION MEALS PER WEEK to rural children in response to the Coronavirus. Food boxes will contain 5 days worth of shelf-stable, nutritious, individually packaged foods. MORE: https://t.co/6tApZGBEiT pic.twitter.com/ExIrSRft0f
— Sonny Perdue (@SonnyPerdue) March 17, 2020
12
Apple Confirms it's okay to clean your iPhone with disinfectant
11
Texas Roadhouse CEO foregoes salary for one year to pay workers
Texas Roadhouse CEO foregoes salary for 1 year to pay workers amid coronavirus: reports. Very cool @texasroadhouse I can’t wait to eat at your restaurant soon. #VeryCool https://t.co/bOjG6rSR6t
— Jason Chaffetz (@jasoninthehouse) March 27, 2020
10
Taj Hotels Opens doors to doctors
TATAs opens the rooms at Taj hotel Colaba and Taj lands end Bandra for BMC doctors working on covid19 duty: well done! Time to make the heart as big and accommodating as possible.. 👍👍
— Rajdeep Sardesai (@sardesairajdeep) April 3, 2020
9
Chick-fil-A Delivers 1,000 free meals to hospital staff
8
Tesla CEO offers to make ventilators
Elon Musk Says Tesla Will Make Ventilators for Coronavirus Patients If Needed https://t.co/xOQ4imavDG
— TMZ (@TMZ) March 20, 2020
7
China Eastern Airways A flight from Rome from Shanghai brings 9 Chinese medical experts and 31 tons of medications
A China Eastern Airlines' A350 departed for Rome, Italy from Shanghai, bringing 9 Chinese medical experts and 31 tons of medical supplies, including plasma of recovered coronavirus patients, to help Italy fight against the #COVID19 pandemic pic.twitter.com/nbft5NXYB0
— Global Times (@globaltimesnews) March 12, 2020
6
Microsoft Continues to pay all support staff who earn an hourly wage even if their services aren’t needed
5
AT&T Suspend broadband caps during Covid-19 pandemic
4
Ryanair Waves all fees to change flights
From today (13 Mar) until Tue 31 Mar, Ryanair will waive the flight change fee for customers who wish to change their travel plans due to the current Covid-19 outbreak. This policy applies to all existing and new bookings.
— Ryanair (@Ryanair) March 13, 2020
3
Facebook, Google, LinkedIn, Microsoft, Reddit, Twitter, and YouTube Joint tech industry statement on Covid-19
A joint industry statement on COVID-19 from Microsoft, Facebook, Google, LinkedIn, Reddit, Twitter and YouTube: pic.twitter.com/uKEXvjMuBi
— Microsoft (@Microsoft) March 17, 2020
2
Nintendo Fans ask company to release Animal Crossing early
Nintendo do the right thing and release Animal Crossing today, forcing people to stay inside and containing the coronavirus. You have the power to end this
— Paul Ritchey (@PaulRitchey) March 11, 2020
1
Nintendo Fans celebrate the Animal Crossing launch
#AnimalCrossing: New Horizons is available now! To celebrate your new island life, the game's Producer Hisashi Nogami created this special illustration of Tom Nook, Timmy, and Tommy! pic.twitter.com/hgbh1T389c
— Nintendo of America (@NintendoAmerica) March 20, 2020
Methodology
We used Brandwatch Consumer Research to track conversation around hundreds of top brands (those included within the Brandwatch Index). We then visualized that data over a year, and used Brandwatch’s AI assistant Iris to identify what was driving the peaks in conversation.
The number of mentions you see next to the above moments represent mentions of a brand on that particular date. This means some mentions won’t refer directly to the trend we’re talking about. The trend we include is the main driver of conversation for that brand on that day.
The only exception is when brands were involved multiple big trends in a single day (in which case, we split out the volume numbers by the individual trends).
The increase in conversation percentage represents the percentage increase in conversation versus a 30 day median.
This report was last updated on 26 March 2020.