[New Research] Emojis and Emotions in 2021

We looked at over 20bn data points across 2021 to understand how we use emojis and emotional language to express ourselves online

Read the Report

Introducing Iris™

Your personal AI analyst, for faster and smarter social insights.

Discover something new

Iris™ spots conversations that most of us miss.

With Iris, you’ll never miss a breaking news story, trending Reddit article, or important Facebook thread again.

The fastest way to insights

Before Iris, sifting through thousands of posts took hours.

Now Iris discovers the insight in your data in seconds giving you more time to focus on the important stuff.

Get beginners learning from social

With Iris, Brandwatch beginners can uncover valuable insights without needing in-depth technical know-how.

No more guessing

Discovering insights in social is too often guesswork. Guessing which tweet went viral first, guessing which blog started trending.

Iris takes the guesswork out of data analysis.

See Iris™ in action

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.