Join industry pioneers at Spark to uncover cutting-edge insights and innovations shaping the future of marketing.
Your personal AI analyst, for faster and smarter social insights.
Iris™ spots conversations that most of us miss.
With Iris, you’ll never miss a breaking news story, trending Reddit article, or important Facebook thread again.
Before Iris, sifting through thousands of posts took hours.
Now Iris discovers the insight in your data in seconds giving you more time to focus on the important stuff.
With Iris, Brandwatch beginners can uncover valuable insights without needing in-depth technical know-how.
Discovering insights in social is too often guesswork. Guessing which tweet went viral first, guessing which blog started trending.
Iris takes the guesswork out of data analysis.
Fill out the form to see how AI could change your work.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.