[Webinar] Leveraging Social Media Trends for Brand Engagement

Unlock the secrets to staying ahead in the ever-evolving world of social media marketing.

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Introducing Iris™ AI peak detection

Your personal AI analyst, for faster and smarter social insights.

Discover something new

Iris™ spots conversations that most of us miss.

With Iris, you’ll never miss a breaking news story, trending Reddit article, or important Facebook thread again.

The fastest way to insights

Before Iris, sifting through thousands of posts took hours.

Now Iris discovers the insight in your data in seconds giving you more time to focus on the important stuff.

Get beginners learning from social

With Iris, Brandwatch beginners can uncover valuable insights without needing in-depth technical know-how.

No more guessing

Discovering insights in social is too often guesswork. Guessing which tweet went viral first, guessing which blog started trending.

Iris takes the guesswork out of data analysis.

See Iris™ in action

Fill out the form to see how AI could change your work.



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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.