Right on time
Andy’s thoughts lead nicely into the theme of the timing of insights — a reoccurring challenge for marketers in 2020.
Earlier this year, our DCI in Practice guide on Trend Spotting went into great detail about the importance of timing insights to make them as actionable as possible. For example, delivering insights at a cadence that fits with regular meetings of key stakeholders so that decisions can be made quickly based on the data.
Timing is also key when things are moving quickly. That relates to reacting in real time to opportunities, bringing agility into the heart of all operations, and, where possible, using predictive trend spotting to proactively prepare for what’s ahead.
Both Jose Sanchez, Listening Lead at Publicis Media, and Rod Pinedo, Product Strategist at Mitsubishi Motors Australia, highlighted the importance of timing in their thoughts for 2021.
“To be as close as possible to the consumer, respecting their physical space and privacy, but to be present at the moment they require it in order to help them meet their needs,” said Sanchez, in response to our question about what will be needed in 2021.
“Data capture and timeliness to plan proactive product strategies,” wrote Pinedo, in response to our questions about key challenges faced right now.