The Complete Marketer’s Guide to 2019
2018 was a year of big change for marketers, and 2019 looks like it’ll be following suit.
We spoke to some of the smartest minds in marketing, research, and intelligence to identify key trends marketers need to know about to prepare for the coming year.
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“The winners in 2019 will be the companies that can restore faith with the marketing industry.”
Courney Silverstein, Bloomberg LP
In this guide, we cover:
- Customers – how purchase behavior is being shaped by ethics and a disrupted customer journey
- Brands – the importance of investing in values and crisis management strategies
- Tools from across the martech and intelligence industry, and how trust and AI will shape marketing in 2019