Knowing your metrics is like having a secret map – it can guide you straight to the treasure trove of engagement and growth.
Ready to discover the top 10 TikTok metrics and how to use them? Here we go.
This is your baseline. Video views tell you how many times your TikToks have been watched. Watch for spikes and dips to understand what content gets eyes on the prize.
Want to know how many users visited your profile after watching your TikTok? Profile views are your best compass. A spike could mean your content is intriguing enough for viewers to check out more.
This one's a no-brainer, but don't try not to obsess over the count. Look at the follower growth rate to understand if your TikTok strategies are attracting new audiences.
High engagement often means your content resonates with your audience. Analyzing which videos get the most likes, shares, and comments can help you adjust your content strategy.
TikTok's algorithm loves trends. Keep an eye on trending hashtags and songs in your analytics to keep your content relevant and engaging.
Know your tribe. Understanding your audience’s age, gender, and location can help you create more targeted and relatable content.
This feature gives you a 7-day or 28-day overview of your top-performing videos. It's like a report card for your content – use it to replicate success and learn from misses.
This metric shows you how long users are watching your videos. Low watch time? Your content might need revisiting to keep viewers hooked.
Where are your viewers coming from? Discover whether your audience finds you through search, following, or the For You page, and tweak your strategy accordingly.
The higher the completion rate, the more likely TikTok is to recommend your video to others. Aim for videos that are captivating enough to keep viewers till the very end.
Remember, analytics aren’t just numbers – they’re stories about your content, audience, and strategy.