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Leveraging the Voice of the Customer in 2020

Current events are only amplifying the need for businesses to stay close to customers and their wants, needs, and preferences. Whether brands are in boom or bust mode, listening is vital.

In this guide, we’ll cover how digital consumer intelligence can raise the volume on useful customer feedback (and cut out the noise) so organizations can:

  • Improve customer experience
  • Develop innovative products
  • Predict what consumers will want in the future
  • React to customer crises

What does it take for an organization to become truly customer-centric?

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.