Smarter Social. Deeper consumer insights.
Powered by Iris AI
See, understand, and respond to what truly matters.How Brandwatch compares
See the AI features that Brandwatch customers love
| AI features & benefits | Brandwatch | Sprinklr | Talkwalker | Meltwater |
|---|---|---|---|---|
| Unified social listening & consumer intelligence | Limited | |||
| AI insights & trend detection | Limited | Limited | ||
| Historical data coverage at scale | Limited | Limited | Limited | |
| Automated AI insights summaries | Limited | Limited | ||
| Deep consumer & market intelligence | Limited | |||
| LLM monitoring & search intelligence | Limited |
What makes Iris AI different?
Unmatched data foundation
Unmatched data foundation: Iris AI is grounded in one of the largest and most trusted datasets in the industry, spanning real-time and historical social and traditional media sources.
The best of both worlds
We’re combining Brandwatch’s deep domain expertise with AI innovation to deliver insights and efficient workflows tailored for marketing and communications professionals.
Introducing Brandwatch’s Iris AI
Iris AI is your always-on digital colleague, turning billions of signals into clear, actionable insight — built into every part of the Brandwatch platform.
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Summarizes conversations and explains what's driving them
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Recommends next steps to move from insight to action
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Powered by proprietary, generative, and agentic AI models
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Supports every workflow to help you move faster and make smarter decisions
Iris AI helps you move faster and turn data into action
Iris AI for consumer research
Iris AI helps you move from complex data to meaningful insight.
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Spot trends early: Discover emerging trends to help you stay relevant.
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Turn complex data into actionable insight: Get AI-powered summaries that highlight changes in the social conversation.
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Reach answers faster: Generate AI-powered boolean queries and keyword suggestions, so you can write quality queries faster.
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Stay automatically informed: Get instant updates on key brand and industry moments.
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From data to decisions in seconds: Use integrated AI to quickly analyse data across multiple dashboards and take action.
Iris AI for social media management
Iris AI supports every stage of your social workflow; helping you move faster from idea to impact.
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Know your audience: Instantly summarize conversations across social, reviews, news, blogs, and forums.
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Create content that connects: Draft on-brand posts and get smart timing recommendations to reach the right people.
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Engage at scale: Respond faster with AI-powered, on-brand replies — without losing your voice.
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Stay ahead of competitors: Spot themes driving engagement across competitor content.
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Find the right creators: Discover influencers faster with AI-powered audience and content insights.
Trusted by the world's biggest brands
"For us at Hilton, one of the key differentiators of Brandwatch is ease of use. Iris Conversation Insights is another example of an innovative new feature that is clean, simple but effective, helping us to gain insight into conversation faster."
Alejandro Garcia De Leon, Senior Manager, Social Intelligence, Hilton
AI innovators since 2008
We're proud to be a G2 leader across several categories
You're in the right place!
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
You're in the right place!
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.