Their verdict? Brandwatch ranks as a leader for AI, integrations, and powerful analytics.
Get ahead of the social media game with real-time insights and content suggestions from Iris AI.
Work smarter across teams with seamless integrations with Salesforce, ServiceNow, and Zendesk, helping streamline collaboration and case handling.
Leverage comprehensive analytics and benchmarking tools that link social insights directly to ROI, campaign success, and strategic outcomes.
Manage every aspect of your social strategy from one place – listening, publishing, engagement, ads, analytics, and influencer marketing.
Join leading brands that trust Brandwatch’s scalable, secure, and flexible solutions that power cross-functional collaboration and growth.
The QKS SPARK Matrix™ is an independent market assessment framework that reviews leading technology vendors. QKS provides an assessment of each vendor’s competitive positioning, along with strategic insights into innovation, performance, and customer value. The SPARK Matrix helps enterprises identify the partners best equipped to drive growth, innovation, and business impact.
We’re taking a moment to celebrate recognition by two leading industry analyst firms.
We’ve also been named a Major Player by IDC MarketScape for Influencer Marketing Platforms.
Discover the power of Brandwatch’s full social suite.








Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.