It starts with a search

The leading global search intelligence platform

Trajaan is an industry-leading search intelligence platform.

Monitor what the world is searching for across:
  • Traditional search (Google, Baidu, Bing)
  • Generative AI (Gemini, Claude, OpenAI, DeepSeek)
  • Social (TikTok, YouTube, Pinterest)
  • Shopping (Amazon, Shopee, Walmart)
Trusted by the world’s biggest brands

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What makes Trajaan different?

Turn search data into smarter decisions

Understand consumer needs

See what your audience is searching for, across Google, TikTok, Amazon, and GenAI, before trends go mainstream.

Monitor AI search

Track and shape how ChatGPT, Gemini, and other LLMs talk about your brand and competitors.

Early warning system

Detect negative search signals and emerging narratives before they escalate

"We use Trajaan to detect consumer frustration around our smart home and 5G services, then create targeted content reducing the amount of touchpoints by 23% with our customer service team."

Lionel Fumado, Content & data manager, Orange

Search Intelligence powered by Trajaan

Turn global search data into early signals of demand, risk, and brand perception. 

With Trajaan you can:

  • Reveal intent behind every search

  • Detect emerging trends early

  • Discover what drives consumer demand

  • Track how your brand surfaces across AI

  • Monitor what the world is searching for in 150+ countries

Stay ahead of trends, demand, and risk

Understand what your audience wants — before they tell you.

With Trajaan you can:

  • Spot emerging trends early

  • Identify shifts in consumer demand

  • Detect risks before they surface in social or media

Understand needs consumers aren’t talking about

Access the world’s most comprehensive search dataset spanning Google, Amazon, TikTok, Baidu, and GenAI platforms. 

Use it to:

  • Identify emerging demand

  • Uncover key questions influencing purchase decisions

  • Strengthen forecasting with real intent data

"Trajaan helps us detect all search trends related to spirits & cocktails in 15 countries — then decide what to do next without local content marketing agencies."

Giulia Stanisci, Global Web Exp. Manager, Campari Group

Monitor and shape how LLMs talk about your brand

Track how leading AI models reference your brand and competitors across thousands of prompts globally.

With Trajaan, you can:

  • Monitor sentiment and narrative shifts in near real time

  • Identify trusted sources influencing AI responses

  • Understand customer questions driving AI outputs

  • Pinpoint where to influence (media, content, social)

Strengthen brand protection with early warnings

Detect emerging issues early through search behavior and AI-driven narratives.

Stay ahead by:

  • Identifying negative search trends early

  • Spotting high-risk narratives in AI outputs

  • Acting before issues escalate

See the full picture with 360° intelligence

Search data is the missing layer in most insight stacks, revealing what people need before they say or share it. With Cision, all three intelligence signals connect into one 360° view.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.