The Social Suite of the Future

Why now is a good time to make the switch from Hootsuite to Brandwatch

Discover why Brandwatch is the leading platform for social media management and social listening.
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Trusted by the world's biggest brands

Seamless Product Integrations: A fully integrated solution


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While Hootsuite is focused on building new integrations, Brandwatch has already done the hard work:

  • Leverage end-to-end marketing workflows from research to publishing to engagement as well as managing your influencer campaigns and customer care all in one unified platform

  • Use advanced AI analysis and reporting to discover and act on hidden trends and optimize your strategy

  • Direct insights from social listening straight into the feeds of your teams on the ground so they never miss an opportunity or threat

💡 Did you know?

Hootsuite acquired Talkwalker in 2024 and is now beginning a long, complex integration and restructuring process. Brandwatch has a two-year head start, having merged and integrated with the social media management suite of Falcon.io in 2022. We’re now focused on expanding our solutions with an ambitious and innovative roadmap.

Compliant Data coverage: From over 100 million sources


While Talkwalker is removing non-compliant sources after becoming a Hootsuite company, Brandwatch is expanding:

  • Access the most comprehensive collection of social and online sources on the market in real-time

  • Use advanced AI to quickly draw insights from over 500m posts and articles per day

  • Research with confidence that you’re using the most compliant data, powered by official partnerships with all the major networks

"We previously were using Hootsuite and Brandwatch feels much faster to use and has increased efficiency."

Timothy H, Media Director Enterprise(> 1000 emp.) on G2

Better Customer support: Reliable and proactive support to let you focus on winning.


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While Hootsuite is restructuring, Brandwatch’s team is already ready to help:

  • Leverage a single team of experts that have you covered across your entire workflow to help you troubleshoot and solve any problems quickly

  • Onboard your teams quickly and easily with strategic guidance on optimizing your tech stack to connect the dots between insights and action and results

  • Expand your social strategy with expert guidance to incorporate influencer marketing, competitor benchmarking and customer care alongside your core social media management

Why customers switch from hootsuite to brandwatch

Sophisticated & Scalable Social Toolkit


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Brandwatch has solutions that are designed to help you grow:

  • Our plans all come with unlimited social profiles to connect, monitor and manage so you can scale easily with no hidden costs.

  • Brandwatch makes it much easier to collaborate with multiple teams. Share reports, social posts or your content calendar via a simple URL. Stakeholders can leave notes and approve posts and the changes you make to reporting widgets will automatically appear in your shared dashboards too.

  • Hootsuite customers that move to us also rave about our reporting. With intuitive dashboards for aggregating metrics across channels and filtered by custom labels.

Brandwatch supports all your favourite social media networks

Advanced Analytics: Industry-leading insights and analytics for superior decision-making.


Discover the next level of consumer intelligence that Brandwatch can offer

  • Leverage deep and effortless AI-powered search, topic analysis and anomaly detection that gives you the insights to make informed business decisions.

  • Break down your data in unlimited ways using state-of-the-art machine learning and keyword segmentation

  • Conduct deep audience analysis at unprecedented scale

“My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.”

Jaya Deshpande, Principal Social Analyst, BBC
The Social Suite of the Future

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Your industry-leading social media management solution
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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Continue to brandwatch.com
Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

Continue to brandwatch.com