Virality is as coveted as it is feared. The right moment can transform an unknown brand into a household name, keep an established brand in the spotlight, humanize the brand, and generate positive public opinion for the brand. The wrong moment can sink a brand’s reputation, lead to calls for boycott, and potentially cause people to get fired. Meanwhile, some viral moments are neither positive or negative – they might not have any effect on the brand in question.
In this report we used Brandwatch’s AI assistant Iris to search through nearly a billion brand-related posts, identifying the conversation drivers behind the most talked about moments.
You’ll find out how both polished marketing campaigns and unexpected crises have created huge spikes in conversation about some of the world’s biggest brands.
You can find the methodology here.
Without further ado, let’s get into it.
101 times brands went viral in 2019