Summary and learnings from Falcon.io 💡
This analysis makes it apparent that emojis are still as relevant as ever, and the last reluctant marketers need to get on the bandwagon. New emojis such as the trans flag, bubble tea, and pleading face have all been received positively by users. Emojis are always going to be used to express emotions when mere text doesn’t suffice.
It wouldn’t be a long shot to posit that emojis are an excellent way to measure brand sentiment on social media to a certain degree of accuracy. Emotions drive your audience’s purchasing decisions, so the ability to gauge sentiment from emojis and emotional language is a big plus for every marketer.
This report also brings to light a pandemic-induced trend. The rapid digitalization the pandemic brought on shows no sign of abating even as restrictions ease in some countries. The major shift in shopping, media consumption, entertainment preferences, and more might stick around for a bit. Marketers need to be mindful of this shift and pivot their messaging accordingly.
Context is also an important takeaway from this report when it comes to emojis and emotions. Not all emojis mean the same globally or across different generations. Global brands with a multi-generational demographic would do well to be aware of the various connotations emojis carry across audience segments.
In all, monitoring emojis and emotions in real time is extremely important to measure brand sentiment, compare against the dominant emotions in your industry and country, and understand how your audience perceives your brand. With all this data by your side, coming up with an emoji marketing strategy should be as easy as can be!