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It’s one of the most popular and used websites on the internet , and has propelled people from their bedrooms to international stardom (or infamy). YouTube literally changed the world.
This means being the most-liked video on YouTube means something, and is an incredibly hard thing to achieve. We’ve listed the most-liked YouTube videos below so you can see what it takes.
You’ll quickly see a common theme: being a famous pop star.
Here we go. Starting us off are pop rock stars Imagine Dragons with the video for their chart-topping track "Believer".
The neon-heavy video features the band playing the track, and gets us off to an energetic start.
Ballad-master Adele is next with her video for “Hello”. Currently her only appearance on the list, but with a new album on the way, that could all change in 2020.
Billie Eilish is one of the world's biggest pop stars, and after her recent British Vogue shoot, has six of the most-liked Instagram posts. It's no surprise then that she's made it onto this list too.
This entry is simply the music video for her collaboration with Khalid.
As a testament to its popularity, this video is the newest in the top 20, only coming out back in June 2019. It was a big commercial success too, reaching number one on the Billboard Hot 100 in August of the same year.
Our first K-pop entry on the list, it’s BLACKPINK, who are also one of the most subscribed to channels on YouTube. No wonder they appear on our list more than once.
At 18, it’s their track “Ddu-Du Ddu-Du”.
Now to Justin Bieber with the song and video that propelled him to fame. This 2010 video is the oldest on the list and was previously the most-liked video on YouTube for 120 straight days before losing the top spot to LMFAO.
Not content with having some of the most-retweeted tweets of all time, YouTuber MrBeast also makes it onto this list. This is the only non-music video in the top 20.
The video itself takes inspiration from the most-liked Instagram post, which is just an egg, with MrBeast running the ‘Egg Olympics’ and asking people to make the video the most-liked on the platform.
Next is Cardi B with a team up with Maroon 5. A big hit from 2018, the video was the winning video at the MTV Video Play Awards, while the track won International Song of the Year at the NRJ Music Awards.
K-pop has exploded over the last few years, and BTS have been at the forefront (brands have lent on them heavily to attract press attention too). It’s no surprise then that they appear on this list more than once. Their first entry is for their 2017 track “DNA”.
BLACKPINK are back with their second entry in the list. This time it’s the 2019 video for “Kill This Love”.
Their third and final (for now) appearance on our list, it’s BLACKPINK again. At number 12, it’s their 2020 video for track “How You Like That”.
As one of the most-subscribed to people on YouTube, it was to be expected that Marshmello would make this list too. The music producer and DJ’s video came out back in July 2016, with it looking pretty secure in this list for a long time.
It feels like ancient history now, but this viral juggernaut came out less than 8 years ago. Spawning a mass of dance recreations and endless radio plays, it was the first YouTube video to hit 1bn views. It was also the most-liked YouTube video for over 1,400 days.
The BTS boys are back in the list again, this time with American pop star Halsey in tow. This is also their final appearance, but who knows how long that will last for?
Here comes Norway. 🇳🇴
This EDM track from Alan Walker reached the top ten in countries all over the world in 2015. This commercial success translated into a lot of YouTube likes, and helped make Walker’s career.
Sheeran is back, and he’s got a spot in the top three. The video for his 2017 megahit was just as popular becoming one of the fastest to hit 1bn views on YouTube. To this day it’s the second most-watched video on the entire platform.
Who knew a kid’s song would becoming one of the biggest viral hits of its day, leading to a dance craze and it being used by Lebanese protestors to sooth a 15 month-old boy?
One of the more bizarre entries on the list but, by far, the best.
Our second track and another K-pop entry, it’s pop giants BTS with their 2020 video for “Dynamite”.
At one point the most-liked video on YouTube, this Wiz Khalifa video instead now sits in 2nd place. I’m sure he won’t mind too much as the song hit number one in the US, UK, New Zealand, and Australia.
Leaving the competition far behind, the video for “Despacito” has been the most-liked video on YouTube for over 900 days. Beyond that, it’s also the most-watched video in YouTube history with 6.6bn views and counting.
No other video has come close its success, and it’ll take a gigantic effort to knock it off its perch. Who’s up for the challenge?
We used Iris, Brandwatch's AI assistant, to find 101 times brands went viral this year..