Plugging In: 9 Best Practices for Becoming a Successful Social Brand

Today, the social web is transforming how the world communicates and shares information. The massive opportunities this presents businesses extend way beyond marketing, to customer service, market research, product development, sales and more.

Brands that understand and use social media in a targeted, productive manner across their companies are realizing true competitive advantage and gaining the edge over their market.

This eBook presents nine best practices for launching your brand into social media. We hope you find it a valuable reference tool as you start to make your organization social.

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