The Fri-Up: The battle of the Christmas consoles.
The last couple of weeks have made gaming history. Over two consecutive Fridays, the most eagerly anticipated console launches of the last seven years hit the shelves for public consumption. Fans waited eagerly, some camping out for up to five days before launch day, to beat the rush.
Spectacular stunts have been pulled off in cities across the world. Last week, the Oxo Tower in London was rebranded as a Playstation controller.
In New York last night, Times Square was turned into an Xbox One island.
Soon after Sony’s Playstation 4 launched last Friday, figures were released showing that Sony had shifted more than 1m PS4s in the first 24hrs, already well on target for their 3m prediction for the end of 2013. As we wait to hear the first figures on Xbox (the more expensive of the two consoles by quite a chunk), we take a look at the launch data on each console through Brandwatch.
In order to make it fair, given that Xbox One only launched across the world at midnight last night, we’ve measured mentions of the rivals over the week before each launch.
Fig 1.Volume graph to show mentions of PS4 and Xbox One.
The volume of mentions in the run up to PS4′s November 14th launch are markedly down on this week’s figures for Xbox One, although Microsoft has arguably benefited here from a week’s buzz on both, as many mentions feature both consoles. None the less, it is a significant difference in numbers.
Fig 2. Top hashtags for PS4.
Top hashtags for Xbox On.e
In the hashtags battle, Sony manages to hang on to the two top slots with owned hashtags #ps4 and #greatnessawaits with #xboxone appearing in third position. Microsoft bags first place in their hashtag table with #xboxone, but #PS4 infiltrates the ranking as early as second position, with the Microsoft owned #jumpahead slipping to third.
Score: 1:1 so far!
Finally, lets have a look at topic clouds to see which console’s vocabulary is strongest within social media savvy gamers.
Fig 3. Topic cloud for PS4 7-14 Nov.
Topic cloud for Xbox One 14-21 Nov.
Comparing the clouds there is a clear winner. Xbox One manages to own the PS4 conversation two weeks before the launch of its own console. While chat surrounding the PS4 launch does feature significantly in the Xbox One topic cloud, the majority of discussion is using Xbox’s vocabulary rather than Playstation’s.
With sales figures still to be released and the Christmas/Thanksgiving games grab yet to begin in earnest, we wait to see if this translates into sales.
To anyone for whom Christmas has come early … happy gaming! At Brandwatch towers, we await the contents of our stockings with anticipation.
Something for the weekend: