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Email Archive

Brandwatch Bulletin

July 4th 2024

#175: The Debate Over AI in Education

There’s growing intrigue into how artificial intelligence is impacting education in both positive and negative ways. From plagiarism worries to questions on how schools can benefit from artificial ...

June 5th 2024

#174: The Trendbait Phenomenon

The beauty of internet slang is that it constantly changes to suit the needs of the user. And the pace of internet jargon has sped up substantially since the advent of TikTok, where videos can go g...

May 1st 2024

#173: Is Deinfluencing a Threat to Brands?

In a world where influencers are bigger than ever, a counter trend is threatening to derail things: deinfluencing. In this bulletin we’ll be taking a look into the phenomenon of deinfluencing, how ...

April 4th 2024

#172: What Cozy Games Tell Us About Community

The combination of post-pandemic uncertainty and a society craving connection has seen a growing consumer interest in “cozy games.” Interestingly, these relaxing, wholesome video games can te...

February 29th 2024

#171: The Taylor Swift Effect

Taylor Swift is probably the biggest celebrity on the planet right now. Her impressive reputation is growing rapidly thanks to her new music releases, dating life, and ongoing tour.  She’s causing ...

January 30th 2024

#170: The Rise of Social Media Search

Social media is evolving into a go-to search engine. The brands that are optimizing their content for search are thriving, so we need to tap into the opportunities created through social media sear...

January 4th 2024

#169: New Year, New Goals

How are your New Year’s resolutions going? We’ve analyzed the fascinating online conversations about resolutions to find out which goals are trending right now.  And if you think about it, Ne...

November 30th 2023

#168: The Christmas Creep

Is the holiday season coming earlier each year? Or is this just a myth? We dove into the social data to see how brands can optimize for the Christmas selling season and discovered the impact curren...

November 2nd 2023

#167: Ethical Dilemmas in AI’s Boom

Global adoption of artificial intelligence is on the rise, with a third of companies currently using AI. And with this surge in AI permeating the business world, questions are being raised about th...

October 5th 2023

#166: The Return of the Roman Empire

How often do you think about the Roman Empire? Well, if you’re a man, you probably think about it quite a lot. At least, that’s according to TikTok’s latest video trend.  But what exactly is this t...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.