Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

See the report
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Brandwatch Bulletin

August 12th 2022

#130: The Furby as Nostalgia, Horror, and Influencer

Even the most unlikely of items can end up inspiring people to do strange, bizarre, and unexplainable things. It’s a skill of human nature that we can take anything and build on it, iterating...

August 5th 2022

#129: The Online Car Conversation

Welcome to today’s bulletin where we’re pulling some insights from our brand new Consumer Trends in the Automotive Industry report. We take a look at the car buying conversation, electric cars, and...

July 29th 2022

#128: Solar Storms and Spaceship Earth

To paraphrase Oscar Wilde, we’re all in the gutter, but some of us are looking at social media data about space. Today we’re linking the rising conversation around solar storms to how w...

July 22nd 2022

#127: How The UK Faced Record Temperatures

The US and Europe are both experiencing very high temperatures at the moment. In the UK records were broken this week, so we decided to look at how the country dealt with extreme heat. Let’s ...

July 15th 2022

#126: 2022’s Emoji Standings

Today we’re doing a mid-year review of emojis. We’re taking a look at the most popular, how the rankings have changed, and which newcomers are making a big impression. Let’s get t...

July 8th 2022

#125: A Sobering Influence

After looking at non-alcoholic drinks, this week we’re taking a dive into the online world of sober influencers. Let’s get to it.

July 1st 2022

#124: No Alcohol? Yes, Please.

Today we’re diving into the world of non-alcoholic drinks to see how many people are talking about them and what types are driving the conversation. Let’s get to it.

June 24th 2022

#123: How AI Nightmares Took Over Twitter

Today we’re looking at how DALL-E, and its mini-me version, led to an avalanche of bizarre and unsettling images on social media. Let’s get to it.

June 17th 2022

#122: Festivals, Flights, and Complaints

We recently published our report on consumer trends in the hospitality industry. For today’s bulletin we’re exploring two of its big findings. Let’s get to it.

June 10th 2022

#121: The State of Hybrid Working

Welcome back to our first full length bulletin in awhile. Today we’re taking a dive into data on hybrid working, including stats on office visits. Let’s get to it.

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