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How to win in 2022: Expert predictions for marketers and research & insight professionals

Our reports provide your organization with industry intelligence and actionable insights to support data-driven decisions and strategies.

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The Marketer of 2022

Learn how marketing professionals from organizations like Logitech, Wunderman Thompson, and Scoliosis Research Society are thinking about the tools, resources, and behaviors that will enable success in 2022.

You’ll learn about:

  • The current challenges marketers are facing

  • A look back at 2021: What worked? And what are the knowledge and resource gaps that need bridging?

  • The improvements organizations can make to ensure success in 2022

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The Researcher of 2022

Learn how research and insight industry professionals from companies like Accenture, Vodafone, Manchester United, and Cashmere are thinking about the tools, resources, and behaviors that will enable success in 2022.

You’ll read about:

  • A look back at 2021: What worked, and what are the knowledge and resource gaps that need to be addressed?

  • How to approach analyzing digital consumer feedback

  • The improvements organizations can make to ensure success in 2022

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— Adam Mills, B2B Brand Strategy and Insight, BT Group

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