Unraveling Trends: Leveraging the Power of Digital Advocacy
Thursday, May 23 | London
Unraveling Trends
In today's rapidly evolving world, staying ahead of trends is critical to success. As technology continues to drive change, digital advocacy has emerged as a powerful tool for businesses to amplify their message and reach new audiences. Unraveling Trends is your gateway to understanding and leveraging the power of digital advocacy.
Agenda
| MAY 23, 2024 | Speaker | Topic | |
|---|---|---|---|
| 8:30 | Registration and Breakfast | ||
| 9:00 | Welcome and Introduction | Nick Taylor | |
| 9:15 | Unraveling Trends | Becca‑Jane Schofield, Head of Campaigns and Digital at SmartEnergy GB | At this fireside chat, we'll discuss the latest trends in digital marketing, data analysis, and storytelling. The audience will learn how to harness the power of digital advocacy to connect with their audience in meaningful ways and make a lasting impact. |
| 9:45 | An Introduction to Trend Spotting for the Data Curious | Gemma Joyce, Head of Content at Brandwatch | You don't need to be a data scientist to spot trends and tell compelling stories that'll raise awareness of your work and boost your career. These practical tips and tricks from Brandwatch's Head of Content will help you get comfortable with social media data and sharing it with any audience. |
| 10:15 | Break | ||
| 10:30 | How AI is Changing the Social Media Landscape | Nick Taylor, Product Marketing Director at Brandwatch | At Brandwatch, we built our first feature built on early generative AI models in 2019 - our AI search tool. Since then generative AI has gone through a dramatic gear shift in capabilities, thrusting it into the public consciousness. In this session we'll talk about how we’re seeing this changing the social media landscape more dramatically than ever before. |
| 11:00 | Understanding 'Influence' and How to Harness this Knowledge to Power your Marketing | Alistair Wheate, Principal Solution Strategist, Brandwatch | ''Influencer', 'KOL', 'DOL', 'Thought Leader', 'Content Creator', whatever you call them, understanding who the key people are that are influencing your key audiences is vital. In this session we will look at different types of 'influencer' and how brands can best engage with them to drive awareness and advocacy or in some cases, just listen to what they say to understand how this impacts consumer trends. |
Unraveling Trends: Leveraging the Power of Digital Advocacy
Thursday, May 23 | 08:30 - 11:30 | 5 Churchill Place, London E14 5HU
We'll be hosting this breakfast event, where we’ll explore the latest trends in digital advocacy and will provide actionable insights to help you harness its full potential. From understanding the role of data in advocacy to mastering the art of storytelling, “Unraveling Trends” will equip you with the tools and the knowledge you need to make an impact in today's digital landscape.
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