As a global business with offices across 15 countries, game developer Wargaming operates 24/7, attracting an audience of over 150 million.
The company’s mission is to “deliver legendary online games. Globally. With passion” and has a vision ‘to make every player happy.’
Wargaming has created almost 20 free-to-play games, most being strategic, military player-versus-player games.
Its most famous game is World of Tanks, featuring early to mid-20th century era combat vehicles, and other popular Wargaming titles include World of Warships, World of Warplanes, and World of Tanks Blitz.
Voice of the player
Elena Loucaidou is the Voice of the Player Senior Manager at Wargaming, based at its headquarters.
Elena’s role encompasses everything to do with player experience. Her aim and ultimate goal is player happiness, and to make sure Wargaming’s players are happy with changes and updates to products and offerings.
Gamers communicate frequently, across multiple platforms, day and night – so there’s plenty of social data available to take insights from.
Wargaming teamed up with Brandwatch Analytics to better understand its players, using this social data as look into the players’ world.
Social listening: the drive
Wargaming’s drive for in-depth social listening is to listen and learn from its player community.
The challenge was that player feedback was collected manually, locally, without a tool to allow consolidation.