As you can see from the chart, people often discussed their homes, lives, and mental state in conversations mentioning “to Marie Kondo” or “Marie Kondo-ing.” “People” came in third, with some individuals literally using the phrase “Marie Kondo-ing people in your life.”
Some apparently associate Marie Kondo with getting closure – we found 1,465 mentions in the past three years.
So Marie Kondo gave up on tidying. Now what?
Even with Marie Kondo having lowered the bar, we’ll likely still be tidying up by category, getting rid of bad furniture, bad food, bad relationships, and bad energy.
Only now, we don’t have the pressure to roll up our socks in a specific way. And that does indeed spark joy.
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