What’s the link? PuffballsUnited works for InnerSloth, and worked on Among Us.
Within a week of the second video, Among Us search interest and mentions began to climb. Things were taking off.
We can’t be 100% sure, but the timing suggests Markiplier’s videos, and his followers pointing out PuffballsUnited’s references, were a key catalyst to renewed interest in Among Us.
If true, PuffballsUnited turned a two-year-old, arguably unsuccessful game into one of the most popular titles on the planet right now with just a few in-jokes and niche references. That’s a pretty decent payoff.
Of course, it’s not just a couple of YouTube videos that have led to this newfound success – it’s the timing of it too. As PC Gamer points out, “In 2020, at least in the US where coronavirus still rages, getting together to play games like Werewolf in-person isn’t really an option. Right now we’re primed for most of our social interactions to play out over Zoom and voice chats, and Among Us is an easy laugh generator with friends.”
What Among Us represents is opportunity – not just for brand new games, but older games that are actually perfect for this weird time period. InnerSloth were two years too early, but luckily their work is now being discovered by masses of gamers at just the right time.
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