We also found that safety in-store during the busiest retail months was a key concern for some folks. In the last six months there have been 188k mentions of beginning holiday shopping early to avoid the crowds towards the end of the year.
Savings all the way
Another likely reason why people are planning for the holidays so early this year is to spread the cost.
We used Brandwatch Qriously to ask 3,826 respondents from Australia, China, France, Germany, Italy, Spain, the UK, and the US about their spending plans for the 2020 holidays.