As a company Crocs also contributed to the rise in positive mentions. To support healthcare workers around the world, they announced they’d be sending out tens of thousands of free pairs. This was really well received, and the company has since given out over 800k pairs to workers in the US, UK, India, and beyond.
Crocs have also branched out to partner with actors, musicians, and celebrities. Priyanka Chopra worked with them on distributing free shoes in India, while Ruby Rose and Post Malone have collaborated with them to create and design their own Crocs.
You could dare to say that the shoes were becoming cool, and stranger things have happened in fashion.
But the eagle-eyed among you will have noticed the sharp increase in negative mentions in the week commencing September 28 in the chart above.
That week saw the most negative mentions of Crocs we’ve ever found in our data, going back to June 2010. The cause? Too many people wanted to buy them.