While we’re on smart accessories, we also found 2k mentions of smart glasses. Products exhibited by Google, Lenovo, and Vuzix, while all different and fantastic in their own right, all included features which aim to make remote working an absolute pleasure, like built-in headphones and the ability to view several screens at once.
Computers are always the crescendo at CES, and this year that unwritten rule reigns supreme. We found 42% more mentions in 2021 of laptops on social media, compared to 2020, as more people focused on the need for better personal computers as remote work becomes the norm and more people rely on entertainment systems.
Intel received the most acclaim (9k mentions) for it’s new 11th generation Intel core processors, followed by Nvidia (3k) for it’s new and improved GeForce RTX 3060 graphics card.
Be sure to check out CES within your industry conversation on Brandwatch Consumer Research. While we’ve covered the hot topics, there is no shortage of fantastic concepts this year, from flying cars to warehouse robots, which could be coming to your industry faster than you think.
Thanks for reading
That’s it for today. There’s no bulletin on Monday due to Martin Luther King Day, so we’ll see you next Friday. Don’t miss it by subscribing here.
Brandwatch React Team