But Mountain Dew didn’t just take first place in volume. Their ad also got the best reception, with 95.49% of its sentiment-categorized online conversation being positive.
Michelob Ultra was close on Mountain Dew’s tail, though. Of their ad’s sentiment-categorized mentions, 92.87% were positive – an incredibly strong showing.
Of course, mentions and sentiment analysis are just one part of the picture when it comes to measuring the success of these ads over time.
The half-time show
The 12-minute performance saw The Weeknd joined on stage by bandaged dancers, and he reportedly spent $7m of his own money on the show.
There were no special guests and CNN reported that “only members of his production joined him during the performance due to Covid-19 protocols.”
Thanks to this performance, The Weeknd generated over 534,000 mentions throughout the course of the game.
Many of the big game’s ads feature celebrities to help ignite social conversations.
Unsurprisingly, The Weeknd was the top-mentioned celebrity of the night. But others were also able to generate tens of thousands of mentions thanks to their ad cameos.
Drake was mentioned over 67,000 times throughout the game, having featured in State Farm’s ad. In fact, at 7:20pm EST when the commercial aired, Drake featured in more than 5,700 mentions in that single minute.