The data is very clear cut. Angry swearing made up 52% of the mentions we were able to emotionally categorize.
This may not be surprising as Covid-19 has obviously given us plenty of reasons to be angry. But it is even less surprising when we look at the days which saw the most swearing. US politics was a huge driver for swearing, in particular on election day, after the Presidential debates, and during the storming of the US Capitol. The latter event saw 3.3m swear-laden mentions on January 6 alone.
We can end a positive note though. Joyful cursing didn’t make up the biggest piece of the pie, but it wasn’t rare either. People turned the air blue with joy over 64m times since March last year.
The causes were many and varied, including seeing family and friends, videos and pictures people loved, and simply being a good mood. It’s proof, as always, that no matter what’s going on, there’s still joy to be found.
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The Brandwatch React team