Inspired by our YouTube findings, we were interested to see what the story was on Reddit. Going back to the BuzzSumo index, we studied:
- 28m Reddit posts
- 18bn engagements
Reddit saw exponential growth in engagement, with uplift of 1842%.
So, while YouTube is seeing a boom in content, Reddit is seeing a big-bang-level explosion in engagement.
Could Reddit be your next untapped content opportunity?
Insight of the month #3: YouTube vs Reddit
As it stands, the average YouTube video receives 97 engagements and a single backlink.
By comparison, Reddit posts receive 650 average engagements, and two backlinks.
Reddit offers a clear advantage in the way of engagement, but it’s not an either-or choice.
Creating content for both channels will open your brand up to new, hyper-engaged audiences.
Insight of the month #4: Interviews are right for Reddit