There are stark differences between countries here. The French working from home conversation, and to a lesser extent the Spanish one, has been incredibly negative from the off.
According to Mélanie Corolleur, our Senior Field Marketing Manager for France and DACH, this is because working from home was much rarer in France compared to other countries. Therefore workers and managers were not technically or mentally prepared for the shift. She suspects the negativity could be from different expectations between employees and employers, too.
Mélanie also offered an explanation for the big fall into negativity France saw in October of last year. She said this is likely a negative response to a statement from President Macron in which he said WFH would not be mandatory.
In comparison, the conversation in the US and the UK was relatively positive at the start, while net sentiment hasn’t changed as drastically since.
But the commonality all these countries share is that their WFH conversation has become more negative over time. The topic is clearly a fraught one, and companies should tread carefully when making any decisions about the matter.
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The Brandwatch React team