While the US has seen trust levels fall since 2017, they’re essentially where they were in 2015. The UK on the other hand has seen a much more dramatic drop. Over half of news consumers in the UK trusted the news in 2015, while in 2021 it’s just over a third.
While this is a recovery on 2020’s 28%, it still shows a significant shift in how the news is viewed in the country. News publications in the UK have to ask themselves how they can turn things around and stop the decline.
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