Consumers have high expectations and want a convenient experience. Taking items off your website if they’re sold out seems like a popular idea – it eliminates the time wasted navigating to products that aren’t available. In a competitive market, retailers who listen to their customer’s needs and pain points can differentiate themselves from the pack.
Influencer marketing and social responsibility
If you want to see an example of the power of influencers, look no further than BTS member Jungkook. In February they were seen drinking their favorite brand of kombucha at an event, and the company sold a month’s supply of product in just three days (a sales increase of 500%).
Promoting his favorite drink was not an accident. In fact, it was reported that the singer thought such a move could help small businesses that were struggling due to the pandemic.
It’s no secret that the popularity of influencer marketing has skyrocketed over the past couple of years. Perhaps what’s different today is that the narrative has shifted. Today, influencer marketing is all about transparency, social issues, and building genuine connections with customers.
Retailers who can build strong and authentic relationships with relevant influencers have a much better shot at cementing trust in their brand and products among consumers.
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The Brandwatch React team