In Japan, there’s far more search interest in manga than anime, and the gap seems to be widening. As opposed to what we saw in the global data, it’s interest in manga that seems to be growing.
A quick note: the huge jump in manga search interest at the start of 2018 most likely relates to the Manga Mura website which received a lot of attention at the time. It hosted pirated copies of manga series, but was eventually shut down in April 2018, with the site operator now facing prison.
It’s possible that if anime and manga retain their popularity, we could see the latter take over the former as we see in Japan. This seems even more likely considering graphic novel sales are way up in 2021, paving the way for anime lovers to jump from screen to paper.
Whatever the case for the future, this boom in interest should mean great things for the industry, and will help to introduce some incredible shows, films, and comics to even more people.
What should we cover next?
Is there a topic, trend, or industry you’d like us to feature in the Brandwatch Bulletin? We want to hear your ideas to make sure our readers are getting what they want. We may even ask to interview you if you’re involved with the topic.
Send any and all ideas to [email protected] and let’s talk.
Thanks for reading
That’s it for today, but we’ll be back on Monday. If you were forwarded this email and want in on the action, get subscribed to the Brandwatch Bulletin now.
The Brandwatch React team