Finally, streaming services removing shows or movies from their platforms is a big annoyance. People were particularly annoyed if they had seen something they planned to watch and then came to find it had been taken down.
A potential way to combat this is by labelling movies or shows that are going to be removed soon, so expectations are managed around how long they’ll be kept online.
The bottom line
Looking at the above list, we see a lot of complaints that relate to the content streaming services provide (missing content, removed content, and cancelled content). This makes sense – a streaming service is only really as good as the content it hosts.
That said, UX is also an important thing to keep in mind when trying to retain customers. Delighting them with superior controls and interfaces is one thing, but getting the basics (like subtitles) right is also super important.
Of course, the above complaints are a general overview of common pain points for streaming services in general. Each service is unique, and understanding what customers love and hate in particular can help streaming platforms retain their customers.
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Thanks for reading
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The Brandwatch React team