For those unaware, ghosting is when you stop responding to someone’s messages without explanation. It’s a fairly brutal way to end things, but it’s common nonetheless as it means avoiding the need for uncomfortable in-person or over-the-phone breakups.
We found mentions of ghosting have been at their highest this year as people get back out to date. Technology may have made it easier to meet someone, but it’s also made it easier to break it off with them too. That suggests there are a lot of left-on-read, broken hearts out there.
Based on our data, it looks like there will be more of this to come. But as sad as that might be, more first dates could be good news for restaurants and bars.
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The Brandwatch React team