As our research into COP26 showed, climate change is a major concern for an increasing amount of people, with that trend set to continue. It’s no surprise that we see climate change as the issue most people feel businesses aren’t tackling enough.
It’s a responsibility that is hard to escape, especially as people attempt to make their personal lives more green. Of course governments have a huge role to play, but businesses cannot hide. And if they want to improve, or simply maintain their reputation, how they contribute to and fight climate change is key.
For the other issues, while all below 50% of respondents, there’s still masses of people who are expecting more from businesses. There’s no clear action to take as it will depend on the business itself, but for those who have dismissed these issues out of hand, they might want to reassess before others get there first.
What should we cover next?
Is there a topic, trend, or industry you’d like us to feature in the Brandwatch Bulletin? We want to hear your ideas to make sure our readers are getting what they want. We may even ask to interview you if you’re involved with the topic.
Send any and all ideas to [email protected] and let’s talk.
Thanks for reading
That’s it for today, but we’ll be back next Friday. If you were forwarded this email and want in on the action, get subscribed to the Brandwatch Bulletin now.
The Brandwatch React team